the path to trusted advisor Workshop™

sales for non salespeople

WHO WILL BENEFIT:

Enterprise Sales Executives, Key Account Managers and Client Advisors.


DELIVERY:

Instructor Led:

  • 1 day plus 60 days of post program reinforcement
  • Virtual option available

Objective:

Bill Walton Sales Training has operated as trusted advisors to the Fortune 500 for years. Now we've made our process trainable. BWST's Path to Trusted Advisor Workshop helps key account managers, client advisors and relationship managers to become more issue fluent to achieve greater value transfer and trust to key personas. At the heart is a series of proven behaviors and recommendations to achieve trusted advisors status. The program is supported to meaningful pre-work, case study and post program live case coaching. 

learning objectives:

After completing the one-day session, participants will be able to:

  • Understand what's required to achieve trusted advisor status
  • Adopt a process to initiate, advance and deepen trust-based client relationships
  • Utilize a proven relationship nurturing techniques to engage like a trusted advisor 
  • Anticipate ways to create unique value according to client value orientations
  • Learn to prepare for and conduct strategic relationship conversations and client reviews
  • Utilize a proven process for asking for referrals


OUTCOMES:

By participating in The Path to Trusted Workshop™ participants will learn to:

  • Assess where they are with each and everyone of their clients on a trusted advisor continuum
  • Leverage research and preparation to inform messaging and engage clients
  • Create the right conversations that validate clients and advance the relationship
  • Test solutions with your team and with clients to assess fit
  • Employ strategies that enhance and grow relationships and facilitate cross- and up-selling
  • Involve their own organization in high-value pursuits and overall relationship building
CONTACT US TO LEARN MORE
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"BWST provided our entire sales organization [sales leaders, account managers, consulting and business development teams] with very detailed sales content in a digestible format. The success  with our teams was a result their tenure and expertise in sales, and BWST's due diligence in learning about us prior to training. BWST was a huge asset to us and is a key partner in launching our sales enablement platform that's ensuring we can continue to grow."

  • Head of Sales Enablement, Pharma
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"If you're in search of a game-changing resource that not only boosts your deal-making prowess but also deepens your grasp of relationships and value creation, enrolling in Bill Walton's training program is a must. Bill's dynamic coaching style and innovative approach to team development are incredibly valuable. His ability to inspire and guide teams makes him a tremendous asset to any company. I wholeheartedly endorse the Bill Walton Sales Training!"

  • Learning and Development Manager, AI Software Development
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"Bill is an expert at helping to create vision and focus within a sales team. He took the time to listen and understand our needs. Bill helped to put the "puzzle pieces" together to create a wonderful structure focused on value selling and client acquisition."

  • General Manager, Global Business Information
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