ABOUT US

The nation's leading resource on client acquisition

ABOUT Bill Walton Sales Training

Bill Walton Sales Training (BWST) provides the tools, the business acumen and the technology to help sales organizations achieve trusted advisor status. From supporting the sales newbie to motivating experienced teams, BWST helps clients accelerate new relationships in a digital business environment.


Founded by former sales leaders and experts in sales learning technology, BWST helps companies in the Financial Services, Pharma, Business Information and Professional Services industries. BWST is based in Princeton, NJ.

We get hired for 4 reasons:

1. DISTINCTION

We are the only organization to teach prospecting at Wharton School of Continuing Education. Our facilitators are world class and bring energy to the classroom or online environment.

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2. EXPERIENCE

We have 20 years of experience training salespeople, sales leaders and the SMEs that support them. Our clients are among the who's who of the Fortune 500. We are fluent in all major selling methodologies and assimilate valued content.

3. PROCESS

Our design methodology features direct outreach to participants and engagement with sales leadership around obstacles and desired behaviors. We put sales process at the center and assimilate most any content and tools that are making you successful.

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4. ENGAGEMENT

Our DEFINE / TRAIN / SUSTAIN model gets participants excited for training prior to participating and features post-training deal coaching and mobile technology to advance sales opportunities.

Our Team

Bill Walton

Bill Walton

President and Founder

David Harper

David Harper

Senior Executive Leadership Consultant

Bob Lambert

Bob Lambert

Senior Executive Sales Consultant

James Jacobi

James Jacobi

Digital Sales Enablement

Eddie Jiminez

Eddie Jiminez

Mobile Learning

Sasha Harper

Sasha Harper

Social Marketing

TESTIMONIALS

Bill Alena

"We needed greater engagement from our clients and Bill helped us probe for and capture clients’ true needs. The program Bill created for us was highly interactive and featured real world cases for us to work against. I highly recommend Bill for sales training. Feel free to reach out to me on LinkedIn for a more detailed reference."

Bill Alena

Chief Investment Officer Dating App Industry

Pam Walker

"Bill is an expert at helping to create vision and focus within a sales team. He took the time to listen and understand our needs. Bill helped to put the "puzzle pieces" together to create a wonderful structure focused on value selling and client acquisition."

Pam Romano Walker

Director, General Manager, Digital Strategy and Execution at UL

Rino Pietanza

"Bill is a great presenter, very engaging, and was well received by participants. Topics included defining our value proposition, narrowing our target niche, COI development, and relationship management. The information provided was actionable and will be used to improve our sales program. I would highly recommend him."

Rino Pietanza

Insurance Broker, Summit Coverages

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