Telling Your Story
WHO WILL BENEFIT:
Salespeople actively engaged in a strategic prospecting effort. Suitable for National Account professionals and subject matter experts.
DELIVERY:
90-MINUTE instructor led
Objective:
Prospects respond to how sales professionals describe the link between their needs and a seller's solution. But too many salespeople miss the opportunity to state why other clients work with them, and why specifically, the prospect would be interested.
Telling Your Story gives salespeople a construct and samples of outreach messaging which includes the phone, email and LinkedIn.
Topics covered:
- Profiling your ideal client: Client type/Problem/Solution profiling model
- Knowing the dimensions on which you compete
- Articulating your impact, knowledge and “issue fluency”
- Developing taglines
- Creting Elevator Pitches
- Composing value propositions
I finally have a construct for telling my story and the story of my firm. Now I can do both.
- Corporate Account Manager, Software Engineering
I needed a new way to talk about the work I do for my clients that didn’t sound like a "pitch." Bill Walton is a master at this.
- Practice Leader, Wealth Management
Trusted by leading organizations
BILL WALTON SALES TRAINING
Bill Walton Sales Training is a Client Acquisition training and coaching firm with over 25 years of experience in helping sales and account professionals achieve Trusted Advisor status.
Privacy Policy | Accessibility Statement
©2025 Bill Walton Sales Training. All rights reserved | Developed by Visual Media
